 KANSAS CITY, Mo., Feb. 18 /PRNewswire/ -- New Hostess(R) 100 Calorie Packs offer calorie-conscious consumers portion-controlled, snack sized packages each containing three scrumptious mini cup cakes featuring the
brand's signature creamy filling. With a moist, authentic and freshly-baked taste, Hostess 100 Calorie Packs provide a truly satisfying sweet snack experience -- without the sacrifice.
Available nationwide, Hostess 100 Calorie Packs come in three indulgent varieties: - Chocolate cake with chocolate icing and creamy filling
- Golden cake with chocolate icing and creamy filling
- Carrot cake with cream cheese icing and creamy filling
"While consumers are clearly embracing the concept of 100 calorie snack items, many products are 'versions' of the real thing and fall short on one very important factor -- taste," said David Leavitt, Vice President of Snack Marketing at Interstate Bakeries Corporation, baker of Hostess products. "Hostess 100 Calorie Packs make taste the focal point, placing a premium on what consumers really crave -- a truly satisfying, authentic tasting, sweet treat. The days of sacrifice are over." A new advertising campaign is being mounted in connection with the national roll out, which touts the great taste and satisfying snack experience of Hostess 100 Calorie Packs with the tagline -- "3 Cakes, 100 Calories, Real satisfaction." "Hostess has been one of America's most popular brands of snack cakes for generations," said Kevin Kaul, marketing director for Hostess. "Hostess 100 Calorie Packs expand the snacking options available to consumers, providing the same outstanding quality, fresh taste and satisfaction they have come to expect from the iconic brand, while at the same time appealingto the growing number of people who are looking for portion-controlled convenience. Smart snacking has never tasted so good."
For more information visit http://www.hostesscakes.com/100.
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