Parents with children (ages 5-12) are invited to submit home videos that show the family together in the kitchen introducing a rice-based dish they prepared and discussing their experience cooking together. Consumers will have an opportunity to vote for their favorites and one grand prize winner will receive $20,000 cash, an appearance on “The Rachael Ray Show” and a $50,000 cafeteria makeover for the child’s school.
Videos can be submitted to www.BensBeginnersContest.com until Feb. 26, 2012, where official contest rules, kid-friendly recipes and helpful hints can also be found.
“Our goal is to demonstrate and celebrate that cooking with your kids leads to a better relationship with food and with each other,” said Tim Snyder, vice president of marketing, Mars Food US, the parent company of the Uncle Ben’s® Brand. “As a company, Mars Food strongly supports healthy eating and family togetherness. We are thrilled to be launching a campaign that will help parents establish healthy beginnings in their children’s lives.”